PINCH! – Business Proposal

PINCH! is a future picnic and catering company that want to bring the forgotten picnic to peoples’ lunch time. (Pi)cnic & Lu(nch). PINCH! feels like everyday supermarket meal deals are drowning out the picnic and wish to make it as accessible as the fast food market.

They supply customers with fresh food allowing for an easy pickup after organising a picnic, removing the tedious task of actually preparing one and allowing for stress free picnic experience. The branding itself is symbolic to the vision of the company with a clean, slick tone of voice. As it is a fast food company and cleanliness and hygiene is crucial, it fits well. Whilst the monotone branding does suggest the cleanliness of the company, the handmade goods such as the tote bag, aprons and menu boards, signify the hard work and craftsmanship within the quality goods and the business itself.

The business logo

As the business grows, large wicker baskets are made available to customers

As a start up business, tote bags are used for smaller picnics

An insight in to our vision

Superhydrophobic technology promotes the business on rainy days

The Business Card

Directional boards placed around a radius of our location, pointing potential customers our way

Newspaper advertisements for the less technologically advanced audience

Instagram, our main social media platform due to the filters that the app offers to enhance images